The following info graph shows some interesting statistics on how churches used social media (Facebook, Twitter, Blogs, etc) in 2012. Here are some of the facts that really stood out to me.
- 51% of churches said that at least one of their senior staff regularly blogs or updates social media.
- 74% of churches do not have a paid staff member that updates their church’s social media pages. (I predict this statistic will change drastically over the next few years.)
- 56% of churches allowed and/or encouraged staff members to update their personal social media pages while at work.
- Over 75% of churches surveyed are not maximizing their social media reach. (This is huge! To their determent, churches are typically very slow to adapt to new technology. #Fail! Wise churches understand the importance of constantly looking for new and innovate ways to reach more people for the cause of Christ. I could go on and on about this, but I digress…..for now.
Do any of these statistics surprise you? How is your church doing at using social tools (Facebook, Twitter, etc) to reach people?
I'm passionate about the intersection of faith, technology, and helping churches see the importance of using online tools to reach offline people. I share what I'm learning here and I'm telling the story of a beautiful life here ---> http://NoahsDad.com. Let's be friends!
Latest posts by Rick Smith (see all)
- How Much Time Do People In Your Church Spend On Facebook, Twitter, And Pinterest? - January 15, 2013
- (Almost) Everything You’ve Always Wanted To Know About Twitter But Were Afraid To Ask - January 14, 2013
- How Churches Are Using Social Media - January 13, 2013
Deanne
Jan 13, 2013 -
It would be awesome to have a social media connection to my church. Let’s be honest, when I am feeling low, I need to interact with someone who can bring me back to center. Nothing better than encouragement from my church family. I need to remember to keep God in my focus and not petty thoughts, and that gets hard some days. If I could connect with my church on Facebook or twitter as easily as I do my other friends, I would feel that level of connection was so much closer to me.
Rick Smith
Jan 13, 2013 -
Deanne, thanks for sharing! I’m certain we’ll be seeing more and more churches embracing social media as time goes on.
Does your church do any sort of social media now?